Amazon announced that it would buy Eero, the networking firm. The organization was apparently founded in 2015, based in San Francisco. It maintains only a core group of employees. In January 2018, the company laid off 30 employees, about 20% of the company. To date, it has raised approximately $ 90 million in four rounds of funding. The company’s product sells simple, powerful and easy-to-use network hardware. Eero says one take their product out of the box and get it working in 10 minutes. It has two main products – a smaller repeater that plugs into a power outlet and a larger device that can cover 1,500 square feet of space with Wi-Fi. The hardware is evolving so that larger homes can add more power. Devices to provide complete wireless coverage. The acquisition makes sense from Amazon’s point of view. The company offers more and more products based on good networking. Amazon is also well aware of the fact that Eero devices are well-reviewed by its customers. The announcement indicates that the Eero has a 4.6 rating on Amazon.com. Of course, existing customers can feel worried. Takeovers of this type can be good news if they prevent a company from completely disappearing or they can be bad news if the buyer makes radical changes.
Amazon’s History Not Good
However, Amazon does not have a bad history of purchasing by the company. Ring was allowed to continue with improved budgets and minimal interference from the retail giant. Eero could possibly share the customer data once it is integrated with Amazon. And as always, the consumption of small start-ups by large companies is still a concern from a competition point of view. However, Amazon can increase sales, reach a wider audience, and fund the development of new products. Dave Limp, Senior Vice President of Amazon Devices and Services, said they were extremely impressed with the Eero team and the speed with which they invented a WiFi solution that allows connected devices to work simply, and that Amazon is committed to continuing to innovate on behalf of its customers.
Strategy Aimed At Dominating Market for Smart Home Technology
Amazon is stepping up its efforts to become the only smart home solution. The bundling of services will quickly become a huge selling point for smart home appliances. When Amazon bought Blink, a security camera system for the home and Ring, the smart doorbell system, it proved to be able to integrate additional services into its smart home capabilities. Amazon can open your doors, see who goes down the boardwalk, monitor your house while you’re away, and watch you. If you have Blink, Ring, and Alexa, there is nothing that Amazon cannot see and hear. Of course, all companies involved refuse to collect personal data and at the basic level, it is credible. Although non-personal demographic data is most often collected statistically, ease of use generally outweighs privacy concerns. The general public has shown that it does not exclude the possibility of exposing personal data as long as it can control the TV without moving its hand off the belt. Now that Amazon is now acquiring the Eero Wi-Fi mesh system, it seems that Amazon is pushing even further in the field of smart home coverage with a hot and blurry Wi-Fi network. Eero will help Alexa to better communicate with all your smart devices, a vision of the future that will prevent us from escaping the Wi-Fi dead zones previously available to get a moment of purity before returning to the online requirements of our techno-heavy smart homes. Eero stated that it did not track user activity and that this would not change with the acquisition. Still, there’s always that feeling of trepidation when you switch your Wi-Fi to something as dominant as Jeff Bezos and his company. Google Home, Facebook Portal, HomePod and Cortana are struggling.
Amazon’s clear intention of dominating the smart home has pushed forth its new business of powering all their gadgets with Alexa. Echo speakers, a new subwoofer and amplifier, a wall clock, a microwave and what more. So how is their strategy working? Alexa inside a microwave? Amazon’s idea of pairing the microwave to the Echo speaker makes it simple for the customer to use the oven without having to physically do anything and use simple voice instructions. Commands like “30 seconds more” are caught and implemented without a glitch. Makes home solution take a whole new meaning.
Further, a wi-fi solution like Eero has caught the public eye for its easier home experience and better connectivity. Smart mesh router setups, thus designed by Amazon and have overcome the coverage issues and dead zones that traditional routers have been giving us commoners since ages. Its additional features also include security and parental controls beyond the usual capabilities its routers and beacons ship with. Amazon already has millions of Echo speakers and other third-party gadgets tied to its Alexa ecosystem in homes making it an ideal smart home technology and acquiring Eero is only going to help it bring everything together more seamlessly. But there will definitely be questions about what data will be shared with Eero’s soon-to-be new owner. However, with Amazon always maintaining that they respect public privacy to the extreme limit, it is believed that the Eero would not be taking in information more than allowed and expected.
Amazon and Google have always been at a war where the AI space is concerned. Amazon has always been more aggressive and has released a plethora of smart home products and watching intently to see what sticks. While Google is slower, more precise and has played the AI game more carefully than its competitors. The saving grace has been its reach and intent loyalty that it demands. Amazon is more into pushing its products with varied PR and marketing the product while Google is keener on pushing the product via varied advertisements. However, Google is in our pockets while Amazon still has a long way to go to reach that end with the customer.